From October 21 to 26, the China Tourism Office in London, in conjunction with the Sichuan Provincial Department of Culture and Tourism, organized a observation group of 16 British travel agents to visit Sichuan. As one of the series of activities of the Ministry of Culture and Tourism's “Hundred European Travel Agents Visiting China”, the tour operator observation group to Sichuan was composed of tour operators such as Wendy Wu Tours, which is the largest tour operator in the United Kingdom.
On October 22nd, the travel observation group arrived in Leshan and began a two-day tour. In the first day, they climbed the Lingyun Mountain, a close look at the Leshan Giant Buddha, and marveled at the majesty and grandeur of the Leshan Buddha;then they came to the ancient town of Suji to taste the Intangible Cultural Heritage Cuisine "qiaojiao beef, take a cruise to feel the night view of Suji, in the pleasant breeze to feel the restful slow life.
Francesca Pala (Fang Kexin), who studied at the University of Leeds and is currently a 2024 China Tourism Ambassador (UK), sighed when she saw the setting sun reflecting on the Giant Buddha, “I've been studying Chinese for three years and I've heard of Leshan before. This time I came to Leshan with a group and saw such a beautiful scene. I would like to come to Leshan next summer and take a cruise to see the Leshan Giant Buddha again.”
Europe is an important source market for Chinese inbound tourism. Since 2023, our city has seized the opportunity of post epidemic recovery in the inbound tourism market, adhered to the work measures of "product research and development, service improvement, and policy support", adopted the marketing strategy of "big publicity, big channels, and big platforms", focused on "key markets", linked with "key enterprises", opened up a favorable situation for post epidemic recovery in the inbound tourism market, and accelerated the construction of a world-renowned important tourism destination.
It is reported that the inspection activity will last for 2 days, and they will also visit Emei Mountain Scenic Area, the Giant Buddha Zen Temple, and Emeishan Dongmen Snack Street to enjoy the natural scenery, experience Emei Kung Fu, taste the flavor of Leshan, and fully experience the unique charm of Leshan.