scenery

Bathed in the bright summer sunshine, walking into the Gaoqiaoli at the foot of Mount Emei, you can see a pristine pastoral scenery. The rice is green in the layered terraced fields and clusters of purplish red grapes hanging on the branches. Looking into the distance, the Jinding and Wanfoding are clearly visible. Tourists walk along the bamboo path, or stop to take photos, or play by the river, enjoying the idyllic time of Mount Emei.

This pastoral resort integrating mountains, water, forests and fields is a vivid practice of Leshan City in building "one region and two circles" (whole region tourism,Greater Emei tourism circle and Xiaoliangshan tourism circle). Ta-king the Chengdu-Chongqing joint construction of the Bashu Cultural Tourism Corridor as an opportunity, Leshan City has anchored the "back garden" positioning of the Chengdu-Chongqing region, and constantly tapped the advantages of cultural tourism characteristics. Jiazhou is full of booms.

01

Planning of Chengdu Chongqing "back garden"

Since ancient times, landscape culture has always been the proud background of Leshan City. As an important city on the Bashu cultural tourism corridor, Leshan seized the opportunity of the construction of the Chengdu-Chon-gqing dual city economic circle,  and its development goals and paths became increasingly clear.

"Building the 'back garden' of Chengdu-Chongqing region, building an important tourism destination in the world, and participating in the construction of Bashu cultural tourism corridor are the major missions entrusted to Les-han by the provincial Party committee and the provincial government." Wang Ying, section chief of the Planning Section of Leshan Municipal Bureau of Culture, Radio, Television and Tourism, said that from historical and cultural cities to national key tourist cities, to the world's important tourist destinations in the Bashu Cultural Tourism Corridor, Leshan City has its own thinking on how to integrate and how to build it.

After planning accurately, Leshan City has shown strong confidence and determination to improve its cultural and tourism development capacity and promote the construction of Bashu cultural tourism corridor with the development idea of "one region and two circles".

"In the layout of Leshan's' 14th five year plan 'tourism integrated development plan, Leshan adheres to the whole region tourism development and develops the great Emei tourism circle and the small Liangshan tourism circl-e." According to Wang Ying, Leshan will make good use of Buddhism, Zen, martial arts, music, food and other elements, speed up the cultivation of new business forms and new scenes such as health and vacation, smart cultural -tourism, research and learning tourism, adhere to the dual core drive of Mount Emei Scenic Spot and Leshan Giant Buddha Scenic Spot, so that Leshan can have scenery everywhere.

“We will continue to promote the construction of Bashu World Heritage alliance, the 'greater Emei' cultural tourism development alliance, Chengdu -Chongqing-Leshan tourism industry alliance and other alliances, and initiate the establishment of Bashu cultural tourism promotion alliance to fully integrate into the construction of Bashu cultural tourism corridor.” Wang Ying said frankly that Leshan is strengthening its efforts to jointly build the Bashu -cultural tourism corridor, improving its level, jointly developing tourism routes, sharing tourist resources, and deepening cultural and tourism industry cooperation.

Today, Leshan, which integrates culture and tourism, expands capacity and improves quality, integrates scenery and city, and has global tourism, has a new extension in the service concept, development carrier, and development pattern of the culture and tourism industry.

02

Improve quality and upgrade to "add" charm

On July 7, Zhang Mengting, a citizen from Fuling District, Chongqing, was happy to enjoy the preferential policy of "buy one get one free" of Mount Emei tickets. Enjoying the cool by the Baoxian stream in Qingyin Pavilion, and t-hen feeling the magnificent sunrise in the sea of clouds in Jinding , Zhang Mengting and her families lamented that Mount Emei has a rich connotation of world cultural heritage.

From July 1, aiming at the core market of Sichuan and Chongqing, Mount Emei Scenic Spot launched the activity of "Sichuan and Chongqing are a family - scenic spot benefiting the people", and Sichuan and Chongqing citizens can enjoy the preferential policy of "buy one get one free" when purchasing full price Mount Emei tickets. "In fact, since April this year, the scenic spot has carried out half price activities for Sichuan and Chongqing residents, attr-acting 130000 Sichuan and Chongqing tourists in two months, directly driving consumption of 50million yuan." Yaobin, director of the Bureau of tourism and culture of Mount Emei Scenic Spot, said that the scenic spot fully ex-ploits cultural resources, actively integrates into the "circle of friends" of the Bashu cultural and tourism corridor, constantly enriches tourism products, and promotes capacity expansion and quality improvement.

With smooth travel and comfortable travel, the attraction of Mount Emei Scenic Area is constantly increasing. "While accelerating the development of the southern mountain area of Mount Emei, Mount Emei Scenic Area will als-o complete the construction of the 2-kilometer Jinding-Wanfoding pedestrian path, transform and upgrade the Jinding cableway project, reopen the Wanfoding , and open the 'north to south' transportation ring road." Accordi-ng to Yaobin, the upgraded Mount Emei Scenic Area is more charming.

To improve quality and create high-quality products, Leshan City has made more and more solid steps to build the "back garden" of Chengdu-Chongqing.

As night fell, the Leshan Giant Buddha culture square was full of tourists. The lotus flower in the center of the square slowly opened its petals, with water mist rising and streamer overflowing. Along Leshan Giant Buddha culture square, passing through the memorial archway of the Giant Buddha from the north gate is the "Liu-du" Buddhist culture corridor. In the immersive experience of situational and landscape, the broad and profound Buddhist cultu-ral connotation of the scenic spot can be fully displayed.

Scenery is everywhere. With the goal of jointly building the Bashu cultural tourism corridor, Leshan Giant Buddha Scenic Area will accelerate the expansion , improve the quality and strength, and fully promote the construction o-f the South tourist center project of Leshan Giant Buddha Scenic Area, and vigorously promote the "new landmark of Bashu cultural tourism corridor" and "Night Tour of the three rivers" projects, and constantly polish the "gold lettered signboard" of Leshan Giant Buddha.

03

The whole area is scenic

Explore the flavor of Leshan in the alley and feel the ancient charm of the century old street. Leshan Shangzhongshun characteristic block is the core area of Jiazhou city. Now it has become the "new landmark of Chengdu-Chon-gqing cultural tourism", "Hanfu Experience Hall" and other characteristic business forms that citizens and tourists like to talk about, so that tourists can enjoy a variety of experiences.

There are 6 characteristic cultural blocks like this in Shizhong District of Leshan City. "Relying on the consumption items at night, Leshan actively builds characteristic blocks such as shangzhongshun, and forms a 'night tour Leshan' tourism product integrating river tour, mountain tour and city tour." Wang Ying said that Leshan City will focus on the construction of a world important tourism destination of Bashu cultural tourism corridor, create a cultural and tourism consumption destination with Bashu characteristics, and carry out the construction of a national nighttime cultural and tourism consumption agglomeration area,  "For example, the shangzhongshun characteristic bl-ock links the city tour, mountain tour, and river tour into a chain, effectively activating the experience economy and night economy, and forming a coordinated development with Leshan Giant Buddha Scenic spot."

At present, the number of days tourists stay in the central urban area of Leshan has increased from 1.2 days to 2.4 days. 

The continuous enrichment of new cultural and tourism scenes, new business forms and new products make Leshan more confident in building a Bashu cultural tourism corridor as an important tourism destination in the world. Promote tourism with culture and highlight culture with tourism. Leshan City has a new plan. "Leshan City sits on the golden waterway in the upper reaches of the Yangtze River economic belt and will strive to build the Min river cultural and tourism industrial belt."Wang Ying said that starting from Leshan Port, you can connect to Chengdu and Meishan on the top, and directly to Yibin, Luzhou, and Chongqing on the bottom, connecting the world-class cultural tourism resources in the Bashu area.

In Leshan, you can visit all the scenic spots along the way, and more and more people in Sichuan and Chongqing enjoy the life interest of "working in Chengdu and Chongqing and vacationing in Leshan".