
Over the recent Mid-Autumn Festival holiday, Leshan welcomed nearly 800,000 visitors, up nearly 20 percent year on year. Beyond the numbers, what's more worth talking about is how this city celebrates the holiday. On Mount Emei, guqin music mingled with frog calls, while moonlight and ancient temples reflected each other; in the old streets of Jiajiang County, an immersive moon-viewing experience transported visitors across time; in Guo Moruo's hometown of Shawan District, visitors made mooncakes by hand, kneading reunion into the dough. From poetic charm to everyday warmth, Leshan turned a single moon into a memory you can see, play with, and take home. And small touches like free parking, luggage storage, and volunteer services made the trip smooth and worry-free. Poetry keeps people coming; warmth keeps them in their hearts. That's probably why Leshan wins both acclaim and popularity.
